Effie Lazaridou

Brand Strategist | Trainer | Business Coach

Passionate about supporting teams and individuals in their path towards evolution, true potential and success. I do that through consulting, training, coaching, writing and public speaking on vision, strategy and communication. In detail:

I am a strategic marketing & branding expert with strong project management skills, team leading capabilities, and a proven track record in delivering complex international projects, collaborating with senior management in both institutional and corporate business environments. Specializing in Tourism, Agro-food and Culture industries. Directed landmark projects of national importance, such as Destination Greece’s brand and marketing strategy, the largest communication consultancy project ever initiated in the country, and Greece’s Wine Sector’s first ever international branding & strategic marketing plan. Directed “Fischer Beer Repositioning” project for Heineken Group, currently featured as case study for exemplary analytical/strategic branding at Heineken’s Global Commerce University.

I work as trainer, workshop facilitator and coach and am considered as an inspirational public speaker. Supported 500+ people to date in establishing vision, mission and goals; developing positioning and marketing strategies; communicating effectively; and managing conflict. Selected as Mentor at the Cherie Blair Foundation for Women’s Mentoring Women in Business Program (2017).

Co-founded The Peppertree, a creative content and consulting start-up agency blending historical research, storytelling and marketing tools to create lasting value for destinations and brands.

While at Thessaloniki Concert Hall I led my team to attain 1st EVGE Award and Superbrands nomination.

I am privileged to have a diverse academic background, bringing me a wealth of experiences and perspectives: Chemical Engineering (MEng); Music (flutist); Cultural Management (MA); Marketing (ACIM); Life, Career & Executive Coaching (preparing for ACC credentials 2017).